Why People Buy Things They Don't Need

Why People Buy Things They Don't Need

Book - 2004
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Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she has added new sections on apparel for women, men, teens, and children. Focusing on why people buy things they could probably do without, Danziger now covers 37 categories and has added material about the retail market in each one. There are also new stories of excellent marketers and commentary about how things have changed since September 11, 2001. Corporate leaders, marketing and sales executives, strategic planners, futurists, and merchandisers will benefit.
Publisher: Ithaca, N.Y. : Paramount Market Pub., ©2004.
Edition: Rev. ed.
ISBN: 9780972529044
0972529047
Branch Call Number: 658.834 DANZIGER 2004
Characteristics: v, 290 pages : illustrations ; 27 cm

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