SPIN Selling

SPIN Selling

Streaming Audiobook - 2000
Rate this:
How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you manage a sales force--you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN-(Situation, Problem, Implication, Need-Payoff)--is already in use by many of the world's top sales forces. Now these revolutionary, easy-to-apply methods can be yours. With wit and authority, Neil Rackham explains why traditional sales models don't work for large sales. With supreme clarity, he unfolds the enormously successful SPIN strategy, using real-world examples and informative cases. You may find the techniques controversial; they often go against the grain of conventional sales training. In the end, the powerful evidence Rackham presents will convince and convert you.
Publisher: [United States] : HighBridge, 2000.
Edition: Unabridged.
ISBN: 9781598872576
1598872575
Branch Call Number: eAudiobook hoopla
Characteristics: 1 online resource (1 audio file (180 min.)) : digital.
digital,digital recording,rda
data file,rda
Additional Contributors: Kalomeer, Robert
hoopla digital

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at SMPL

  Loading...
[]
[]
To Top