A Revolutionary Way to Influence and PersuadeBook - 2016
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive. Draws on an array of studies and accounts, from successful online marketing campaigns to effective wartime propaganda efforts, illustrating how the artful channeling of attention leads to potent pre-suasion and positive outcomes.--Adapted from dust jacket.
Publisher: New York : Simon & Schuster, 2016.
Edition: First Simon & Schuster hardcover edition.
Copyright Date: ©2016
Branch Call Number: 153.852 CIALDINI
Characteristics: xiii, 413 pages : illustrations ; 24 cm
Alternative Title: Presuasion : a revolutionary way to influence and persuade