One Simple Idea

One Simple Idea

Turn your Dreams Into A Licensing Goldmine While Letting Others Do the Work

Book - 2016
Average Rating:
Rate this:
Key, a dynamic entrepreneur who launched such widly successful simple ideas like Mickey Mouse guitar picks and spinning bottle labels, explains why the traditional method of bringing products to market through prototyping and patents doesn't work anymore. He shows budding entrepreneurs with little or no product-development experience how to do it quicker and cheaper. Following Key's practical tips and advice, readers will learn how to tap into the marketing and sales power of partners and licensors to both remove personal risk from the equation and generate maximum profits. --Publisher's description.
Publisher: New York : McGraw-Hill Education, [2016]
Edition: Revised & expanded.
ISBN: 9781259589676
Branch Call Number: 658.11 KEY 2016
Characteristics: xviii, 259 pages ; 24 cm
Additional Contributors: Sell, Colleen - Author


From the critics

Community Activity


Add a Comment

Feb 20, 2015

Licensing is a key aspect that the Sharks on the TV show "Shark Tank" talk about. This book looks like it may have details on licensing a product - and making money by licensing a product.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at SMPL

To Top