One Simple Idea
Turn your Dreams Into A Licensing Goldmine While Letting Others Do the WorkBook - 2016
Key, a dynamic entrepreneur who launched such widly successful simple ideas like Mickey Mouse guitar picks and spinning bottle labels, explains why the traditional method of bringing products to market through prototyping and patents doesn't work anymore. He shows budding entrepreneurs with little or no product-development experience how to do it quicker and cheaper. Following Key's practical tips and advice, readers will learn how to tap into the marketing and sales power of partners and licensors to both remove personal risk from the equation and generate maximum profits. --Publisher's description.
Publisher: New York : McGraw-Hill Education, 
Edition: Revised & expanded.
Branch Call Number: 658.11 KEY 2016
Characteristics: xviii, 259 pages ; 24 cm