Invisible Influence

Invisible Influence

The Hidden Forces That Shape Behavior

Book - 2016
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Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people|s behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
Publisher: New York : Simon & Schuster, 2016.
Edition: First Simon & Schuster hardcover edition.
Copyright Date: ©2016
ISBN: 9781476759692
1476759693
Branch Call Number: 302.1 BERGER
Characteristics: vi, 264 pages : illustrations ; 22 cm

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