In the Name of Gucci

In the Name of Gucci

A Memoir

Book - 2016
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"The gripping family drama--and never-before-told love story--surrounding the rise and fall of the late Aldo Gucci, the man who is responsible for making the Italian fashion label the powerhouse it is today, told by his daughter. Patricia Gucci was born a secret: the love child whose birth could have spelled ruination for her father, Aldo Gucci. It was 1963, and the halcyon days for the "must-have" brand of Hollywood and European royalty. Patricia's mother gave birth in secret in London before she was smuggled back to Vatican City and hidden from the fashion world, the media, and the rest of the Gucci family. Aldo couldn't afford a public scandal, but he could not resist his feelings for Patricia's mother, Bruna, the paramour he first met when she worked for him as a shopgirl in Rome. In In the Name of Gucci, Patricia Gucci charts her parents' untold love story, relying on her own childhood memories as well as an archive of love letters and interviews with her mother. She interweaves her parents' story with that of her own relationship with her father--from a little girl who remained a secret for eighteen months and wasn't publicly acknowledged for her first decade, through her rise to become Gucci's ambassador and Aldo's protégé, to the moment when his three sons, who betrayed him in a famous palace coup, were disinherited and Patricia--once considered the shame of Gucci--was made sole universal heir. It is an epic tale of love and loss, betrayal and loyalty, sweeping among Italy, England, and America throughout the tumultuous years during the rise and fall of the House of Gucci"--
Publisher: New York : Crown Archetype, [2016]
Edition: First edition.
ISBN: 9780804138932
0804138931
9780804138956
0804138958
9780804138949
Branch Call Number: 921 GUCCI, PATRICIA
Characteristics: 304 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm
Additional Contributors: Holden, Wendy 1961-- Author

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StarGladiator
May 19, 2016

This book falls more in the category of a loving daughter's memoir of her father, who happened to be the founder of the House of Gucci fashion chain. Not a business book, but more of a warm journal of firsthand memories.

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