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Taste in An Age of Endless Choice

Book - 2016
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From the tangled underpinnings of our food taste to the complex dynamics of our playlists, our preferences and opinions are constantly being shaped by countless forces. In the digital age, a nonstop procession of "thumbs up" and "likes" is helping dictate our choices. Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer complex and fascinating questions, in an intellectual journey that helps us better understand how we perceive, judge, and appreciate the world around us.
"From the best-selling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us,"--NoveList.
Publisher: New York : Alfred A. Knopf, 2016.
Edition: First edition.
Copyright Date: ©2016
ISBN: 9780307958242
0307958248
9780307958259
0307948595
9780307948595
Branch Call Number: 153.8 VANDERBILT
Characteristics: viii, 305 pages ; 25 cm

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GummiGirl
Jul 01, 2016

Fascinating. It discusses both why we like the things we do (it often comes down to familiarity), and why we should try to evaluate them using more criteria than just like vs. dislike. The subtitle is a little misleading: the "endless choice" aspect isn't much discussed. But it will definitely affect how I regard new foods, fashion, and art from now on.

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