Selling War

Selling War

A Critical Look at the Military's PR Machine

Book - 2016
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"In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner 'Mission Accomplished,' the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences--that is, the Western media--by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to 'Put an Iraqi face on everything.' In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq"--
Publisher: Lincoln : Potomac Books, an imprint of the University of Nebraska Press, [2016]
ISBN: 9781612347721
Branch Call Number: 956.7 ALVAREZ
Characteristics: xxi, 345 pages, 9 unnumbered pages of plates : illustrations ; 24 cm


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Jan 27, 2016

There's nothing wrong with this book, if it was written for an Alternate Universe, that is. Many suppositions and assumptions must be accepted first before accepting this book: that the real reason for the Iraq invasion and war by Bush was to bring democracy to Iraq, and to help out the iraqi people! Currency and oil were the objectives: when Saddam left the US Dollar for use in the selling and trading of Iraq's oil, the Wall Street-owned government moved on him. When Gadaffi pushed for an Afro-centric currency for trade and the selling of oil throughout Africa, the Wall Street-owned government moved on him. It's all about the Benjamins, I'm afraid, it's all about the money.


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