Mastering the New Media Landscape
Embrace the Micromedia MindsetStreaming Audiobook - 2016
The New Way to Get Noticed. The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media - earned, owned, and rented - and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Publisher: [United States] : Berrett-Koehler Publishers : Made available through hoopla, 2016.
Branch Call Number: eAudiobook hoopla
Characteristics: 1 online resource (1 audio file (240 min.)) : digital.