Learn how to view the world through the eyes of Steve Jobs, and readers will be thinking like a true innovator in no time. A titan of technological innovation, Steve Jobs thought differently than everyone else. He had the mercurial ability to know what people wanted before they knew it themselves, and what's more, he knew how to sell that idea. An advocator of good design in both function as well as appearance, his influence in Silicon Valley changed the way the world thinks about technology. But how did he achieve such success? What were his methods? How to Think Like Steve Jobs reveals the philosophies and carefully honed skills Jobs used in his journey to the top and in the consolidation of Apple's unique place in the public consciousness. With his thoughts on innovation, how to find inspiration, presenting an idea, advertising, and much more, readers can delve into the mind of the master.