Brandraising

Brandraising

How Nonprofits Raise Visibility and Money Through Smart Communications

Book - 2010
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In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Publisher: San Francisco, CA : Jossey-Bass, c2010.
Edition: 1st ed.
ISBN: 9780470527535
0470527536
Branch Call Number: 658.048 DURHAM
Characteristics: ix, 190 p. : ill. ; 23 cm.
Alternative Title: Brand raising

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