American Enterprise

American Enterprise

A History of Business in America

Book - 2015
Rate this:
"American Enterprise is a dramatic exploration of how the United States transformed from a small dependent nation into one of the world's most vibrant and trend-setting economies. This companion book to the National Museum of American History's exhibition of the same name argues that the American experience has been shaped by economic and commercial philosophies. Founding ideals of capitalism and democracy fostered national values of competition and innovation. These values in turn became the building blocks of American business and sparked a tradition of constant creative destruction. The ongoing transformation of the marketplace has provided opportunities for many, benefits for some, and hardships for others. This powerful book explores the perspectives of both producers and consumers and illustrates the complex interplay between these two groups throughout history. It does so through four major eras: Merchant (1770s - 1850s), Corporate (1860s - 1930s), Consumer (1940s - 1970s), and Global (1980s - 2010s). The goods, machinery, advertisements, and business leaders of each era are brought to life with objects from the Smithsonian's unparalleled collections and explanations by the exhibition's curators. Each era concludes with two essays by famous and influential business leaders who play off the history to pose provocative questions about the state of contemporary American business and society. American Enterprise provides an understanding of the nation's business heritage and corresponding social effects that is fundamental to the lives of the American people, the history of the United States, and the nation's role in global affairs"--
Publisher: Washington, DC : Smithsonian Books, [2015]
ISBN: 9781588344960
Branch Call Number: 338.0973 AMERICAN
Characteristics: 224 pages : illustrations (chiefly coloured) ; 26 cm


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at SMPL

To Top