How Brands and Consumers Use Social Media to Build A Better WorldStreaming Audiobook - 2011
A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
Publisher: [United States] : Tantor Audio : Made available through hoopla, 2011.
Branch Call Number: eAudiobook hoopla
Characteristics: 1 online resource (1 audio file (10hr., 30 min.)) : digital.