Guerrilla P.R. 2.0
Wage An Effective Publicity Campaign Without Going BrokeStreaming Audiobook - 2009
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.
Publisher: [United States] : Blackstone Audio, Inc. : Made available through hoopla, 2009.
Branch Call Number: eAudiobook hoopla
Characteristics: 1 online resource (1 audio file (9hr., 21 min.)) : digital.
Alternative Title: Guerrilla public relations 2.0