Dogfight

Dogfight

How Apple and Google Went to War and Started A Revolution

Book - 2013
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"A look at the major players from Apple and Google, and how their competition has altered and continues to alter the technology industry"--
Publisher: New York : Sarah Crichton Books/Farrar, Straus and Giroux, 2013.
Edition: First edition.
ISBN: 9780374109202
0374109206
9780374711009
Branch Call Number: 338.4 VOGELSTEIN
Characteristics: 260 pages ; 24 cm

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bibliotechnocrat Apr 30, 2014

If you enjoyed the Isaacson biography of Steve Jobs, chances are you'll like at least the first half of this book, which reviews the epic battle between Google and Apple - Android and iPhone, Page and Jobs. Vogelstein describes the personalities and circumstances of the players in a novelistic, narrative way, and it's easy to get caught up in the drama he presents. Basing much of his text on interviews with the engineers and players involved, the evolution of the conflict comes to life and some of the quirks gain context.

Vogelstein goes on to illustrate how the development of mobile devices - smart phones and tablets - are having wide impact on a number industries, some of them only peripherally related. This second half of the book clearly articulates and helps contextualize the current world of flux we're all experiencing. The iPad is only four years old (!) and we're already imagining a future without Microsoft dominance. How'd that happen?

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