Unleash your Employees, Energize your Customers, Transform your BusinessBook - 2010
The authors present a means for taking on one of the great business challenges of the 21st century. Armed with knowledge gained through social networking, customers are savvier than ever before. Bernoff and Schadler show business leaders ways to embrace this phenomenon and grow their business in new and imaginative ways.
Publisher: Boston, Mass. : Harvard Business Press, c2010.
Branch Call Number: 658.4038 BERNOFF
Characteristics: viii, 252 p. : ill. ; 25 cm.