Robert F Kennedy challenged us to dream of things that never were and say, Why not? This book presents a primer for fresh business thinking, and for problem solving with a purpose. It also offers simple techniques for generating ingenious solutions to existing problems, and for applying existing solutions to new problems.
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Publisher:
Boston : Harvard Business School Press, c2003.
ISBN:
9781591391531
1591391539
1591391539
Branch Call Number:
153.4 NALEBUFF
Characteristics:
xv, 238 p. : ill. ; 25 cm.
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Add a CommentThis book is beyond idiotic, far, far beyond it! The authors presuppose many completely false and faulty assumptions. Not worth the paper it is printed on. (They both obviously exist within a box-type structure, and probably repeat that tired mantra about (in quotes) thinking outside the box.)