Trading up

Trading up

The New American Luxury

Book - 2003
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From Williams-Sonoma to Victoria's Secret, Trading Up explores what's driving the move to premium goods, tells the inside stories of many New Luxury companies and their leaders, and offers insights and methods that can help the reader take advantage of this remarkable phenomenon.
Publisher: New York : Portfolio, 2003.
ISBN: 9781591840138
Branch Call Number: 339.4 SILVERSTEIN
Characteristics: xx, 316 p. : ill. ; 24 cm.
Additional Contributors: Butman, John
Fiske, Neil


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